Youth trips increase 25% over October 2017; 93% above October 2016
RAPID CITY, SD--City officials continue to be impressed with youth ridership on the City's RapidRide program as the 'Youth Ride Free' program experienced large increases compared to the previous two October months.
October youth ridership totaled 16,431 passenger trips, a solid 25 percent increase over the 13,105 youth passenger trips recorded in October 2017 and an impressive 93 percent increase over the 8,498 youth passenger trips recorded in October 2016, which was the second full month of the 'Youth Ride Free' program.
"No matter how you look at it, October was a big month for youth ridership" said Megan Gould, Rapid Transit System Division Manager. "It is clear public transportation is a great option and choice for many young people and parents in the City."
The 'Youth Ride Free' program was initiated by Mayor Steve Allender in the summer of 2016. The free transit youth program promotes the importance and merits of public transportation to young people, provides parents and their children with a convenient transportation option to school and school/community events and activities, and serves as an important tool in promoting better school attendance.
Darrell W. Shoemaker | Communications Coordinator
T: 605.721.6686 | M: 605.939.8551