And the winner is...
Beginning in 2021, the Rushmore Plaza Civic Center will market under the new name of ‘The Monument’. Naming rights for the Civic Center facility was awarded to the newly-branded Monument Health and announced Saturday by Civic Center Executive Director Craig Baltzer. Monument Health CEO Paulette Davidson unveiled the new name to a large crowd consisting of Monument employees, Rapid City residents, community and business leaders and officials.
Saturday’s announcement culminates several months of speculation and a thorough review process.
“This naming rights agreement is a great win for all parties,” said Baltzer. “Our mission has always been to provide Rapid City and Black Hills residents and visitors with a great, memorable and enriching experience. Where our patrons can enjoy a user-friendly facility for entertainment, concerts, plays, conventions, sporting events, and civic gatherings. Monument Health continues to make a strong statement of commitment to Rapid City and the entire Black Hills Area. And the name provides a strong, durable identity for the facility, including our new arena. It seemed like a natural fit.”
Monument Health officials look forward to the future partnership.
“We are thrilled to have our new name associated with memories that will be created at The Monument,” said Paulette Davidson, Monument Health President and CEO. “The Rushmore Plaza Civic Center has long been known as a place to gather and experience sporting events, performances, the arts and more. We hope family and friends come together at The Monument to create memories that will be associated with our name.”
Here are the highlights:
*Monument Health awarded naming rights for the Rushmore Plaza Civic Center, continuing its legacy of deep community commitment.
*Rushmore Plaza Civic Center’s selection of Monument Health represents a strong financial future and a continued focus on fiscal responsibility.
*Monument Health and Rushmore Plaza Civic Center announce “The Monument” as the new name of the complex effective in 2021.
*Monument Health and Rushmore Plaza Civic Center plan to announce the name of the Expansion Arena and other venues later in 2020.
*The 10-year, $3.6 million agreement begins in 2021 with annual payments totaling $360,000.
*The agreement gives Monument Health exclusive naming rights for the complex and its’ individual venues.
*Monument Health’s award of the naming rights of the Rushmore Plaza Civic Center comes at an exciting time for the organization. Monument Health this week announced its name change from Regional Health and its membership into the Mayo Clinic Care Network.
*Monument Health was selected to receive naming rights after an extensive Request for Proposals (RFP) process that began in December of 2018.
*Monument Health was one of three respondents who submitted a proposal for naming rights.
*The contract will be presented for ratification at the next Civic Center Board meeting scheduled for November 26th. It will be made public when it is included as attachment for that agenda later next week.